Jeff Gustafson, also known as Gussy, grew up on the shores of Lake of the Woods, in Kenora, Ontario. He is a multi-species fishing guide, outdoor writer and photographer, fishing promoter, TV show host (Fishing with Gussy) and competitive bass tournament angler, currently fishing the Bassmaster Elite Series. He has several bass tournament wins under his belt in Ontario and Minnesota.

Gussy has been part of the Northland Fishing Tackle pro staff for over a decade and has won a lot of money over the years in tournament competition on the Jungle Jig, Bug-A-Boo Jig and Impulse soft baits. He has now joined the Bagley Bait family in 2021 and won his first Bassmaster Elite Series on the Tennessee River.